Everything starts with the business owner – they must have the right values. Our solution is to donate more money towards environmental projects than the business owner takes home from the pieces that we sell. That means that the environment is the main “salary earner” in this business.
We choose carefully where to direct these donations. We don’t want to have a negative impact on people’s livelihoods, but instead we want to take part in what we like to call sensible environmental work.
This is a brave and unique experiment, which was launched on 1.1.2022. We hope that it will be possible to operate in this way, and that we can make it a permanent approach in our business.
For the materials used in our jewellery we only use reliable suppliers who are committed to following international regulations.